If you are a startup or a website owner, the question you would be thinking about the most is SEO or PPC. Why? Because when it comes to digital marketing, there are diverse ways to get visitors to your website, but the two most common ways are search engine optimization (SEO) and pay per click (PPC) marketing. Despite there being several ways of getting traffic to your website, none of them has been able to make waves like SEO and PPC.