The digital marketing trend has revolutionized the way of online marketing for small, medium, or large size enterprises. And with technology shaping the way we live, communicate, and share information, there’s no doubt that digital marketing will help businesses find customers and business leads much easier in 2020. There are assurances that digital marketers and companies will see significant improvements in the use of digital media in 2020. How? Read on to discover the top five digital marketing trends in 2020.
1. Voice-Powered Search
Voice search like Google, Siri, and Alexa are rapidly gaining popularity in digital marketing. This technology uses artificial intelligence and self-learning to function. In 2020, we will start to see more users search for products and services using their smartphones and with voice assistants. Companies can implement voice search on their website so that visitors and clients can easily and effortlessly look for what they want. When implementing voice search on your website, make sure to use engaging content and try to answer questions related to your products or services. Because implementing voice search in your business can help increase your ranking on search engines.
Humans sleep but machines don’t. The attention given to chatbots will skyrocket in 2020. Many companies will start using or continue using a chatbot to communicate with visitors and clients. Chatbots are effective software programs that interact with website users, providing fast, unbiased, and informative responses in the process. Using chatbots will not only provide real-time answers and quick responses to people viewing your site, but it will also save the cost of hiring an individual to monitor and communicate with visitors and clients on your website. Customers and visitors love quick responses to inquiries so employing chatbots on your website will increase customer satisfaction. And as the chatbot responds more accurately, your sales conversion rates will increase as well.
3. Social Media Stories Accelerates
When WhatsApp status sprung up in 2017, we thought it was going to end there. In less than two years, Facebook, Snapchat, and Instagram have incorporated this engaging feature into their platform. Even YouTube has unveiled its own story format in “Reels”. As more users spend time getting entertained on social apps, timelines have created a great opportunity for marketers to sell their products and services. From increased traffic to constant engagement, increased brand awareness to reach out to younger audiences, marketers can benefit from using social media stories in 2020.
4. SEO is King
Even if other methods of marketing go extinct, content marketing isn’t going anywhere. There’s no doubting the importance of content marketing; this method converts 6 times higher than other methods. Yearly, Google dishes out updates to determine how website contents will be ranked. In 2020, Google will focus more on unique content, page load speeds, and useful links. So if you can play your SEO cards well, content marketing will attract new customers and build long-lasting relationships with them that will be beneficial for your business in the long-run.
5. Influencer Marketing
Influencer marketing is a method of marketing where a public figure or a celebrity recommends your product to the public using word-of-mouth or social media. According to statistics, in the past six months, 58% of people have bought a new product because of an influencer’s recommendation. If Cristiano Ronaldo were to recommend a toothbrush to the public, over 90% will trust the authenticity of the product while 70% will end up buying it. In 2020, more companies will use influencers [celebrities or Instagram or YouTube personalities] to promote their business and brand and will get remarkable results.
These are the top five tools to use in digital marketing in 2020. To succeed, implement these tools in your business. You’ll not only connect your visitors and clients in new and exciting ways, but you’ll also make more money.