Top Video Marketing Stats In 2021:
Here is the list of top video marketing stats. It’s a proven fact that the future of online marketing is all about videos. Videos have become an inherent part of the marketing world. Almost all brands today make use of video content to reach their prospective customers on various platforms. Video marketing exceptionally conveys a brand story/message in a more impactful way than any other medium.
But there have been several changes and challenges in this sphere due to the global pandemic. And as another year starts, more people replan promotional strategies and implement fresh practices to increase brand awareness.
You’ve come to the right place if you are wondering whether it’s profitable using the resources for video marketing for your brand. And with enough resources to produce videos along with a substantial target audience, it is all worth the effort.
This article will provide you with some of the main video marketing stats for 2021, that you must know as a marketer. This factual data will guide you on how to create a marketing strategy in 2021.
Before we dive into it, let’s check out the various types of video content that can be created to promote your business. One of the main types of video content used by different brands/ businesses is Explainer Videos. Explainer videos are short videos that highlight a brand or business.
Other types of video content vlogs, presentations, interviews, product reviews, tutorials, product demos, video testimonials, advertisements, etc.
Essence Studios offers great video marketing solutions to their clients. Check out the list of some of the best video editing tools curated by them.
Marketing Stats That You Must Know
1. Almost All the Internet Users Enjoy Watching Video Content
As per a report by Statista in 2018, around 85% of the internet users in the U.S. watched online videos on their devices. This means people are more inclined towards watching online video content. Young adults aged between 25-34 have watched the most, whereas adult males have been reported to spend 40% more time watching online videos than females.
Besides, the hours spent by viewers in the U.S. watching online video content on their mobile phones have been gradually increasing. Surprisingly, Saudi Arabia and Turkey top the list with 95% of the internet users watching online videos on their devices in a month.
2. Videos are a Strong Marketing Tool
Video marketing reached its peak in the year 2018. So, it won’t be shocking if more businesses shift towards creating videos as their digital marketing strategy. As a marketer, you shouldn’t miss the opportunity of reaping the benefits of online video content for your business.
The 2019 Wyzowl report informs that 87% of marketers use video content as a marketing tool. As the demand for video content increases; it is obvious that such a huge percentage of marketers claim to use videos for marketing their products or services. Therefore, marketing professionals believe that video content works as the biggest factor for increasing user engagement and building brand trust.
3. Demand for Videos is on the Rise
The demand for videos is not just restricted to entertainment purposes. Video content is highly useful for brand promotion. According to a study conducted by HubSpot in 2018, 54% of customers prefer to watch videos from a brand they support.
As the demand for video content increases, several industry influencers continue to proactively create various types of videos to satisfy the need for video content. The survey indicated that video content is more in demand because viewers pay more attention to it.
4. Customers Love Watching Videos on Social Media
Sharing videos on social media is rapidly catching up with the trend. Videos are the audience’s favorite type of content by a brand on whichever social media platform they choose to be. Whether it’s Facebook, Instagram, YouTube, or simply a blog, videos are demanded everywhere. As per a report by the 2018 State of Social Video Marketer Trends, 73% of customers say that they were influenced by a brand’s social media visibility while making a buying decision.
Recently, live videos have also become a huge part of social media sites. Facebook claims that they receive over 8 billion views daily, whereas TikTok received around 1 million views per day in the first year.
Here are some more figures:
- YouTubers upload over 500 hours new videos per minute
- Around 1 billion hours of YouTube videos are watched every day
- Twitter claims that videos are 6 times likely to be retweeted as pictures
- As per Animoto, 83% of brands upload videos on Instagram, where 90% of brands share videos on YouTube at least once a week
The above video marketing stats show the growing popularity of videos with each passing day. With video content influencing the purchasing decision of consumers, it shouldn’t be surprising to see Instagram as the fastest growing social media platform that uses videos to drive sales.
5. Video Marketing Generates Leads
According to a survey done by Optinmonster in 2019, video marketing generates 66% more leads in a year. And that video marketers achieved a 54% rise in brand awareness. Also, 93% of marketers say that they got a new customer by posting videos on social media. This signifies that the quality of information provided in videos increases the number of leads of a business.
Video marketing builds trust in customer’s minds while educating them about the brand or product through engaging visuals. Thus, these statistics prove that there’s no doubt about the multiple benefits that video marketing offers. So, for 2021, it’s important you build a good network as well as customer base, but maintain it in the coming years too.
6. Video Marketing Means More Profit
The main agenda behind practicing video marketing is to generate a huge return on investment (ROI). As per Animoto’s report of 2018, 88% of video marketers are happy with the ROI of their marketing on different social media platforms. Additionally, 80% of marketers say that they are quite content with the ROI of video ads they uploaded on social media.
Usually, businesses and companies practice video marketing to increase sales, build trust, raise brand awareness, keep their existing customers informed and to target potential customers.
The most common social media platforms used by video marketers are Facebook, Instagram and YouTube. Video marketing is considered as an excellent marketing tool due to its capability of explaining consumers in a way that is interesting and preferred by them – through visuals. Explainer videos or tutorials are highly popular among the audience.
7. Video Marketing Influences a Purchasing Decision
Besides keeping the customers hooked to a brand, videos also play a pivotal role in their decision-making process. As per a survey done by Wyzowl, almost 8 out of every 10 users have bought a software or app after watching a brand’s video.
The power of video marketing on social media is evident throughout the customer journey. The above study also claims that 96% of customers shift to video content to learn about a product or business.
You are on the right path if you have included videos in your digital marketing strategy as video content has become indispensable today. As per Google, video content influences the audience by posing as items they use in order to get reminded of various products they need to buy, while filling them with more details along with the confidence to purchase it. Moreover, videos are also presented in the form of product reviews.
8. Video Marketing on Social Media in 2020
Now that you are well-aware of the fact that video marketing is an effective tool for boosting sales and consumers prefer watching visuals from brands on social media; the question arises – What platforms are marketers using to put their video marketing videos on?
As per the recent video marketing stats, YouTube tops the list in terms of popularity when it comes to the best social media sites for marketers to post videos on. The Wyzowl 2020 report says that almost 9 out of 10 marketers prefer to do video marketing on YouTube.
This is followed by facebook where around 76% of marketers wish to do video marketing. Talking about LinkedIn, it recently launched its video feature in 2017 and remains a new player in the field of video marketing. However, LinkedIn has outperformed Instagram and Twitter to reach the third position as a popular social media platform for marketing through videos.
9. Growing Popularity of Video Content
People are spending more time watching online videos than any other form of content. This is justified by the above mentioned video marketing stats.
In 2019, viewers spent an average of 6 hours & 48 minutes watching online videos on a weekly basis. As per a report by Limelight, there was a 59% increase since 2016. Also, this percentage will continue to rise in the future. Young adults aged under 36 spend more time watching online videos than any traditional medium like television.
Currently, the global average of time spent watching videos is 84 minutes per day. This is led by China and Sweden whose users spent 103 minutes watching online videos per day in the year 2019.
10. The Role of Video in Driving Traffic on the Internet
You shouldn’t be surprised at the fact that due to the ever-growing popularity of video content, the internet traffic will continue to increase in the near future.
Cisco estimates that by 2022 82% of the global internet traffic will be due to downloads and video streaming. That will be an 88% rise in the traffic from 72.3% in 2017. Not to mention, 56 exabytes of online videos were watched every month in 2017. This will quadruple to 240 exabytes a month by 2022.
One must also take note that it’s not only the consumption of online videos that is predicted to increase. Cisco even claims that the traffic from live streaming will also grow, and would account for 17% of the total traffic share by 2022. Therefore, this is an important video marketing statistic to pay attention to if you are planning to use Instagram or Facebook live videos to market your brand or business.
As video marketing continues to grow, we hope that the above-mentioned video marketing stats for 2021 helps you understand how video marketing can help you in running your business. You can also use video editing software for making good-quality videos.
The above video marketing stats highly suggest that video is a superb way to grow your customer base, not just in 2021, but in future too. And if you think that it will cost you a massive budget or lots of time to produce high quality videos, you need not worry. Even the smaller companies provide excellent resources for video production.