Your Google and Facebook ad budget is quietly leaking
A buyer who has actually spent the budget and optimized accounts by hand audits your search campaigns, Performance Max, Advantage+, conversion tracking and landing pages — line by line. You learn where the budget leaks, why the inquiries aren't coming, and what to fix first, with an action list you can run immediately.
- Audited by a senior buyer
- Every wasted dollar flagged
- A list you can act on now
- HighSearch terms & match typesBroad match pulls in irrelevant queries
- HighPerformance MaxBudget flows to brand terms & low-quality placements
- HighLanding-page relevanceAd-to-page mismatch drags Quality Score down
- MidAdvantage+ & audiencesAudience overlap & creative fatigue push CPA up
- MidConversion trackingPixel / CAPI dedup errors distort the data
The budget is leaking — and the platform won't tell you
These problems hide deep in account structure, platform automation and conversion tracking. The dashboard only nudges you to "add budget, broaden targeting" — never which spend is dead.
Broad match spends for you, badly
Broad match throws budget at search terms unrelated to your product while the negative list goes unmaintained — you pay daily for clicks that never inquire.
Performance Max is a black box
PMax won't give you a full search-term report; budget pours into brand terms and low-quality placements. The dashboard looks great, the real incremental value doesn't.
Advantage+ automation you can't see into
Advantage+ audiences and ads hand targeting to the algorithm — ad sets overlap, creative fatigues fast (frequency spikes), and CPA climbs the more you spend.
Lead Ads bring in only junk leads
Facebook instant forms set the bar too low; most submissions are idle, no-intent leads, and sales burns hours on dead conversations.
The tracking itself is wrong
Pixel and Conversions API double-count events, key conversions aren't tagged, GA4 and the ad platform don't reconcile — every bid and budget call runs on bad data.
Landing pages can't hold the traffic
Ad promise and page don't match (poor message match), load is slow, mobile is rough, the inquiry path breaks — Quality Score drops and the clicks you bought are wasted.
Others pull reports — we audit it through a buyer's eyes
The market gives you either an automated tool that dumps metrics, or an agency that hides the account and reports a pretty ROAS. We've actually spent the budget and optimized accounts by hand — and we audit it line by line for you.
- Automated tools: a dump of CPC / CTR metrics you still have to interpret
- Agencies: hands off the account, a pretty ROAS deck each month
- Dashboard-only: no search-term report, no Pixel / CAPI check, no landing page
- Junior buyers: copy the platform's defaults — broad match + PMax, all in
- Spend-based fees: the more you spend, the more they earn
- Audited like a buyer: search terms, match types, PMax, Advantage+ — all of it
- Down to the tracking: Pixel / CAPI dedup and GA4 reconciled first
- Outcome-driven: the true CPA / ROAS per campaign, and what to fix first
- An action list: every issue paired with a fix you can run immediately
- Flat fee: no spend cut — our incentive matches yours
Your Google and Meta accounts, audited and prescribed line by line
Not a handful of generic tips — a platform-by-platform, layer-by-layer review down to search terms, tracking events and landing pages. Each line below shows the fix we prescribe.
Google Ads audit
- Search-term report & negatives
- Keyword match types
- Performance Max structure
- Bid strategy & impression share
Build out negatives, tighten match types, split PMax asset groups, isolate brand terms, and correct the mismatched bid strategy.
Meta / Facebook Ads audit
- Advantage+ & audience overlap
- Ad set structure & CBO
- Creative fatigue (frequency)
- Lead Ads / WhatsApp lead quality
Restructure audiences and ad sets, refresh fatigued creative, add qualifying questions to Lead Ads, and lift conversation-lead quality.
Conversion tracking audit
- GA4 setup & key events
- Meta Pixel + Conversions API
- Event dedup & attribution windows
- Ad platform vs GA4 reconciliation
Re-instrument key conversion events, fix Pixel / CAPI dedup and attribution windows — calibrate the data before optimizing anything.
Landing page & funnel
- Ad-to-page message match
- Load speed & mobile experience
- Inquiry / form path
- TOFU / MOFU / BOFU funnel coverage
Align ad and landing-page promise, fix inquiry-path breaks, and fill the missing funnel stages so the clicks stay.
4–7 hours, from the account down to the tracking layer
Not a tool that spits out a report. A buyer connects to the account and audits it platform by platform, layer by layer, then hands you a prioritized action list and a review call to walk through how to fix it.
- Read-only access to the ad accounts
- Align on goals & what counts as an inquiry
- Set audit scope (one or both platforms)
- Pull the last 90 days of performance
- Google: search terms, match types, PMax, bids
- Meta: Advantage+, audiences, creative, Lead Ads
- Account structure & budget allocation
- Competitor ads & impression-share reference
- GA4 key events & setup
- Pixel + Conversions API dedup
- Attribution windows & cross-platform reconciliation
- Landing-page message-match check
- Waste diagnosis per platform
- An action list you can run immediately
- Prioritized by impact
- 60–90 min review call to walk through it
Account access stays read-only — we don't touch your live campaigns; every fix is handed to you or your team as a checklist to execute.
What you walk away with — and what we don't do
Upfront, both ways — real deliverables where it counts, and a clear line on what's out of scope, so you don't buy the wrong thing.
- Waste diagnosis reportPer platform (Google / Meta), every waste point listed with an estimated share
- Executable action listEvery issue paired with a fix you or your team can run immediately
- Prioritized roadmapOrdered by impact — what to fix first, what can wait
- Tracking fix recommendationsSpecific GA4 / Pixel / CAPI corrections to calibrate the data first
- Review call (60–90 min)The buyer walks you through how to fix each issue and why
- No long-term ad managementThe audit is a one-off; ongoing optimization goes through the advisor or a management engagement.
- No guaranteed ROAS / CPA numberNo one can promise an exact return; we deliver the waste found plus an executable plan.
- No new account buildThe audit is for accounts already running; building from scratch is a separate project.
Pick the audit depth that matches your setup
Three tiers for three setups — a fast single-platform audit, a deep single-platform audit, or a full Google + Meta dual-platform audit. Each delivers a diagnosis report, an executable action list and a review.
Single-Platform Audit
For teams on one platform who want a fast read on where the waste is.
- Google Ads or Meta Ads (pick one)
- Account structure & budget allocation audit
- Search terms / negatives — or audiences / creative
- Broad match / PMax — or Advantage+ waste scan
- Waste diagnosis report + executable action list
- 60-minute review call
Single-Platform Deep Audit
Most popular — one core platform taken apart together with its tracking and landing pages.
- Everything in Single-Platform Audit
- Deep conversion-tracking check (GA4 + Pixel / CAPI dedup)
- Landing-page message-match & funnel audit
- Competitor ads & impression-share comparison
- Optimization roadmap, prioritized by impact
- 90-min strategy review + 7-day Q&A
Dual-Platform Full Audit
For teams running Google and Meta together who need the whole budget mapped.
- Everything in Single-Platform Deep Audit
- Both Google + Meta audited
- Cross-platform budget & attribution audit
- Full TOFU / MOFU / BOFU funnel audit
- Dual-platform optimization roadmap + priorities
- 90-min review + priority Q&A support
One audit turns blind spend into decisions you can see
An account running three months without a systematic audit is essentially blind spend. The fee is a rounding error — the real value is finally seeing whether each campaign is worth it.
After the audit, you'll know for certain:
The true CPA / ROAS per campaign
Strip out double-counting and brand-term cannibalization and see which campaigns earn and which burn.
Where the budget should actually go
Move spend off dead search terms, fatigued creative and low-quality placements onto what drives inquiries.
Leverage in the agency conversation
With a line-by-line diagnosis, you can tell whether "keep optimizing" is real or just stalling.
On an account spending ¥30k+/month, the audit is often less than two or three days of budget — but seeing the waste and reallocating affects every month after.
* Industry-wide, 30%–50% of ad budget commonly goes to clicks that never become an inquiry; the recoverable amount on your account is determined by the audit, and this page makes no promise of a specific saving.
Once the audit's done, here's what usually shifts
Typical result ranges based on past audit projects — every account starts in a different place, so the gap differs, but the direction is the same: the same budget, more qualified inquiries.
After building negatives, tightening match types and isolating PMax brand terms, spend on irrelevant queries drops sharply.
Adding qualifying questions to Lead Ads and shifting budget to high-intent audiences cuts junk leads and lifts real inquiries.
With Pixel / CAPI dedup and GA4 fixed, inflated conversions drop out and budget gets reallocated on the truth.
Ranges based on past audit projects, not a guarantee for your account — actual results depend on your starting point and execution.
No waste that covers the fee? Full refund.
Once the audit is done, if we haven't found at least enough recoverable waste to cover the audit fee, you pay nothing — anything already paid is refunded in full. We carry the risk; all you do is grant read-only access for a look.
- Audit first, then judgeWe go through the account and tracking first — how much there is to save and whether it's worth fixing, the data decides.
- Falls short, you're refundedIf the recoverable waste we find can't cover the fee, you get a full refund, no runaround.
- Read-only, always yoursNDA on request, read-only access, we don't touch your live campaigns, and every recommendation is aligned with you first.
The audit found the problems — next, someone keeps them fixed and the spend stable
An audit tells you where the budget leaks and how to fix it. But for sustained optimization and spend that stays on track, you need a long-term external advisor holding direction and standards — that's what the advisor engagements do.
Quarterly Growth Advisor
After the audit, 90 days to land the action list item by item — monthly reviews, with direction and standards held throughout.
Annual Growth Advisor
For teams that have validated direction and want ads and growth built to last — a full year of direction, quarterly reviews and a compounding playbook.
Hand us your live ad account and a buyer will go through it
We start with a short call to confirm your account setup and the audit scope. We'll tell you straight how much there is to optimize and whether it's worth doing — if it isn't, we'll say so. If the audit doesn't find recoverable waste that covers the fee, you get a full refund.
- NDA on request
- Full refund if no waste found
- Audited by a senior buyer
Or just send your site link to contact@digitalibrand.com
Paid-Ad Audit FAQ
We only need read-only access to your Google Ads / Meta accounts (or your exported reports). The whole audit is read-only — we don't change bids, edit ads, or pause campaigns. Every optimization is handed to you as an action list for you or your team to execute.