$600K+ Machinery Sales in 6 Months

The client operates in the B2B cartoning machine industry, where products have high order values and long buying cycles. Overseas buyers usually search, compare, inquire, and negotiate before making a purchase decision.

The original advertising strategy was not fully aligned with high-intent buyer searches, which made traffic cost and conversion efficiency harder to control.

Background

For B2B machinery, Google Ads performance depends on more than clicks. Keyword intent, landing page relevance, inquiry quality, and sales follow-up must work together to turn traffic into revenue.

Solution

After taking over the website, we rebuilt the Google Ads strategy, including keyword segmentation, ad group structure, negative keyword control, landing page matching, inquiry path optimization, and conversion tracking. Campaign data was used continuously to focus budget on buyers with clear purchasing intent.

Result

The rebuilt advertising system improved click-through and conversion performance to 13% and helped the client generate over $600K in sales within six months.

Business Value

This project showed that high-ticket B2B machinery growth cannot rely on traffic volume alone. By connecting keyword intent, landing page conversion, and sales feedback, the client gained higher-quality inquiries and clearer revenue returns from Google Ads.